The more sales people put themselves in front of customers and prospects, the more they sell and the more they make. Sales people will need to have face-to-face with prospects and customers to develop sales coaching relationships, to assess goods and service applications, and to place a human imprint on the selling process.
What is important to today’s customer buyer is not whether a sales person claims his yellowish widget will continue more or is more popular compared to someone else’s orange widget… what is important to the current buyer is your answer to a crucial question: Can I trust this person to sell me the right product or support for the ideal program for the perfect cost?
Prospects want to trust that the sales man and the firm he or she represents will make every attempt to be sure the product or service purchased will minimize downtime, increase productivity, and supply a fair return on the investment.
At any time you create that amount of trust with a prospect, you’re guaranteed a purchase.
As you work your way through BOTH SIDES NOW©, you are going to learn everything there is to know about virtually every substantial business plan and technique – aligning priorities, benchmarking, competitive analyses, coping with culture change, cutting overhead, goal setting, enhancing quality, and managing resources efficiently… you’ll need to efficiently and quickly increase sales and profits.
This article can help you build, motivate, and lead a winning sales team, a team of sales professionals whose collective ability to win can be uniquely assembled upon compelling and deep knowledge, skills and understanding; principles which are crucial to all fantastic human accomplishment.